Why are more marketers choosing to send direct mail campaigns to their databases?
With the GDPR now in place, mailshots are becoming increasingly popular for marketers to engage with their audience.
Proving that direct mail is making a comeback, with many businesses recognising the benefits of sending targeted direct mail campaigns.
This article looks at why marketers choose to send direct mail campaigns...
Why Are Marketers Choosing To Send Direct Mail?
For years marketers have seen direct mail as an outdated channel for reaching out to consumers, but it is still one of the best options to send promotions and offers directly into the hands of consumers.
The new general data protection regulation has directly impacted marketers sending email marketing campaigns. A couple of days before the regulation came into place, your inbox was probably bombarded with thousands of emails from businesses preparing themselves to comply with the regulation.
This will have caused marketing departments across Europe stress, wondering how many subscribers will take the time to opt back into receiving emails from the business.
This is one of the reasons why marketers are now choosing to send direct mail.
Postal direct marketing does not require the same opt-in as email marketing. This is a great opportunity for companies to use direct mail to help generate sales.
You may think a direct mail campaign will cost your business a lot of money, but we can help you save money on postage, which will help reduce the overall campaign costs.
Here at The Direct Mail Company, we send millions of mail each year, which is why we get discounted postage rates.
We can pass these postage savings on to you with our great bulk postage rates.
We use DSA providers and Royal Mail to deliver our client’s mail, ensuring they receive the best value for money without compromising on quality.
How Can Direct Mail Help Boost Your Sales?
It takes a lot of work and money to attract new customers, but it is well worth it.
Once you’ve attracted a customer, you want to do everything you can to retain their interest. The more products and services you sell your customer, their lifetime value will be higher. A great way to communicate with your customers is through frequent mailshot campaigns.
Direct mail can help boost your sales by putting customers on a customer retention path.
Your business can tell customers what to buy and when by making special offers at specific times after they’ve purchased from you.
For example, you can send out a thank you postcard to the customer and offer advice on how to use their new product.
A week or two later, you can send out another targeted campaign offering them a discount by cross-selling a product. Then after that, you could mail out a brochure or booklet about your products or services.
By doing this, you are keeping your business fresh in the customer’s minds so they are more likely to purchase from you again.
Choose To Send Your Direct Mail With The Direct Mail Company
The Direct Mail Company is a professional mailing house that aims to offer 5* customer service.
We consider ourselves your one-stop shop for all your printing and mail needs.
Whether you’re a small or large business based in the UK or overseas, we can provide you with a wide range of mail fulfilment services. We keep in line with GDPR for secure mailings.
Outsourcing your work to The Direct Mail Company means you will benefit from gaining access to experts within the industry.
We will provide an end-to-end service for all your print and mail requirements.
It is also much more cost-effective for a mailing house to complete fulfilment of your campaigns.
By sending your artwork in PDF, and your data in excel or CSV, The Direct Mail Company will do the rest for you. We send digital proof for you to approve before we begin printing.
For more on choosing a mail fulfilment company, please call us today on 0330 818 2404 or email sales@thedirectmailcompany.co.uk to see how we can help your business.
