How to Choose a Mailing House: 6 Qualities to Look For
Are you searching for a company to help you plan, create and mail a direct mail campaign or a blanket door drop? A great mailing house should offer proven experience, cost savings, the latest equipment, time savings, high-quality data handling and reliable fulfilment. We want to make your selection process a little easier, so this guide explains the six qualities you should look for in a great mailing house. Of course, we would be honoured if you chose to work with us at The Direct Mail Company – you can read our Trustpilot reviews for extra confidence – but these standards apply whoever you choose.
| Quality to Look For | Why It Matters |
|---|---|
| 1. Experience and expertise | End-to-end knowledge across design, print, fulfilment and postage |
| 2. Cost savings | Bulk production and postage deals that cut your campaign costs |
| 3. Latest equipment | Continual investment in modern print and mailing technology |
| 4. Time savings | Your team stays focused while the mailing house delivers on time |
| 5. Improved data | Cleansing and checks that keep you accurate and compliant |
| 6. High-quality fulfilment | Automated preparation, collation, folding, enclosing and packaging |
1. Experience and Expertise
One of the main reasons to outsource your work is to enhance the entire print, mail and post process – a mailing house will provide an end-to-end outsourced mailing service based on the experience and expertise it has developed over many years in the industry. This experience is invaluable and difficult for individuals within organisations to attain. Mailing houses employ experienced staff across all related disciplines, including design, print and fulfilment experts and postage consultants and strategists, with wrap-around care provided by project and account managers.
2. A Mailing House Should Save You Money
Another prime reason to outsource is that a good mailing house will save you money while retaining every other aspect of quality, dependability and reliability that customers expect. Working with a competitive mailing house offers savings through bulk production, including bulk mail postage savings, and through lean, efficient systems and printers that cut your print costs. You can also save money on your postage with bulk postage rates, achieving substantial savings on local and international postage through the deals mailing houses hold with various mail carriers.
3. Access to the Latest Equipment
All top-quality mailing houses continually invest in the latest equipment. The world of print and mailing constantly evolves, with continuous technological breakthroughs, so a good mailing house must keep up with the latest technology and plan investment in new print and mailing equipment accordingly. This continual approach leads to innovative mailing solutions being available at competitive prices.
4. A Mailing House Should Save You Time
Time is precious to any business, and as all good business owners know, time is money, so saving time is always incredibly valuable. Outsourcing to a mailing house means your organisation can focus on its own work, which brings its own rewards, while leaving the mailing house with all its expertise to deliver print, mail and postage jobs on time with minimal effort from your team.
5. Improved and Enhanced Data
There can be serious consequences to using poor-quality data for your mailing campaigns, such as falling foul of data protection laws, mailing gone-aways, mailing deceased people, sending duplicate mailings and using corrupted records. Outsourcing to a top-quality mailing house removes these data errors through a range of in-house data checks, as well as data cleansing of external data using professional tools.
6. High-Quality Fulfilment
Most organisations that run their direct mail campaign in-house struggle to manage some or all aspects of the process. There are many stages to mail fulfilment – preparation, collation, folding, enclosing, bundling and packaging among them – and automating the fulfilment process requires heavy investment in technology and process expertise. Choosing a mail fulfilment company that has already made that investment saves customers considerable time and effort.
Working With The Direct Mail Company as Your Mailing House
At The Direct Mail Company, we take quality and customer service seriously and deliver on all six of these qualities. We aim to provide stress-free direct mail solutions, taking control of your campaign so you can have confidence in a seamless service, with your mail printed, enclosed and delivered on time – every time. To learn more about how The Direct Mail Company can help with your direct mail campaign, please call us on 0333 038 3797 or email sales@thedirectmailcompany.co.uk with your enquiry.
Choosing a Mailing House: Frequently Asked Questions
What does a mailing house do?
A mailing house plans, creates and mails direct mail campaigns and blanket door drops, providing an end-to-end service across design, print, data cleansing, fulfilment and postage.
Why should I use a mailing house instead of doing it in-house?
A mailing house saves you money through bulk production and postage deals, saves you time by handling every stage, improves your data accuracy and compliance, and gives you access to equipment and expertise that would require heavy investment to build internally.
How does a mailing house save money on postage?
Mailing houses achieve substantial savings on local and international postage through bulk postage rates and the deals they hold with various mail carriers, then pass those discounts on to you.
What data problems can a mailing house prevent?
A good mailing house prevents mailing gone-aways, deceased contacts, duplicates and corrupted records through in-house data checks and professional data cleansing, helping you stay compliant with data protection laws.
What stages are involved in mail fulfilment?
Mail fulfilment includes preparation, collation, folding, enclosing, bundling and packaging, typically automated by machine at a professional mailing house.
How do I contact The Direct Mail Company?
Call 0333 038 3797 or email sales@thedirectmailcompany.co.uk, and read our Trustpilot reviews for extra confidence before you get in touch.
