Creating a Successful Mailshot Campaign: 5 Tips
A successful mailshot campaign needs five things: eye-catching headings, interesting content, a clear call to action, exclusive incentives, and complete contact details. Mailshot campaigns have been used for many years as a cost-effective, affordable way of contacting customers, and while marketers long saw direct mail as an outdated channel, it remains one of the best options for putting promotions and offers directly into consumers’ hands. Here’s how to create a mailshot that works.
What Is a Mailshot?
A mailshot is a direct marketing communication method where a business contacts a large group of customers and prospects via post. Typical mailshot formats are letters and postcards – a postcard shows its message the moment it lands, with no envelope to open, while a letter in an envelope reads as a more formal mailing.
5 Tips for a Successful Mailshot Campaign
Here are The Direct Mail Company’s five tips for creating a successful mailshot campaign:
- Eye-catching headings – Start the mailshot with headings that grab the recipient’s attention from the very first glance.
- Interesting content – Don’t waste your audience’s time with a confusing marketing message. If someone gives you a chance by reading your material, make the content as interesting as possible.
- Clear call to action – Make it obvious what you’d like the reader to do; a reader who knows the next step is far more likely to take it.
- Include incentives – Special offers and vouchers available only through the mailshot entice the reader to act – exclusivity is its own motivation.
- Include contact details – It sounds obvious, but include every way the recipient can reach you: website, telephone number, business address, email address and social media profiles where applicable.
Sending a Mailshot Campaign With The Direct Mail Company
The Direct Mail Company is a professional mailing house offering 5-star customer service, as you can see in our Trustpilot reviews. We specialise in UK and international mail fulfilment for small and large organisations, providing an end-to-end service that takes the hassle out of direct mail: clear pricing, a dedicated account manager, your mail delivered on time every time, and email replies within minutes. Our services include printing, mail fulfilment, leaflet distribution and bulk postage rates – and by taking advantage of our bulk rates you’ll save significantly on postage, because the high volume of mail we send each year secures the lowest possible rates through DSA providers including Whistl, Citipost and UKMail, who complete the sortation for Royal Mail. Whether you’re considering a blanket door drop, direct mail or bulk postage, we can advise which best suits your marketing idea, with quality print and cheaper postage on all of them. For more information, please call us on 0333 038 3797 or email sales@thedirectmailcompany.co.uk with your enquiry.
Mailshot Campaigns: Frequently Asked Questions
What is a mailshot campaign?
A mailshot is a direct marketing method where a business contacts a large group of customers and prospects by post, typically using letters or postcards, to promote a product, service, sale or event.
What makes a mailshot successful?
Five things: an eye-catching heading, genuinely interesting content, a clear call to action, incentives exclusive to the mailshot, and complete contact details so responding is effortless.
Should I send a postcard or a letter?
A postcard is seen instantly – no envelope to open – making it ideal for bold offers, while a letter in an envelope reads as more formal and suits detailed or sensitive messages.
Why make mailshot offers exclusive?
An offer available only through the mailshot gives the recipient a reason to act on that specific piece of mail – and makes responses traceable to the campaign.
Who can send my mailshot campaign?
The Direct Mail Company prints, encloses and posts mailshots with bulk postage rates and a dedicated account manager. Call 0333 038 3797 or email sales@thedirectmailcompany.co.uk
