Why Outsource Direct Mail? 9 Benefits for Your Business

Outsourcing direct mail saves your business time, money and energy while improving the accuracy of every mailshot. If you currently complete your direct mail fulfilment in-house, you’ll know it can be both time-consuming and costly – outsourcing your workload to The Direct Mail Company, with years of experience printing, mailing and posting mailshots for many clients, removes that burden entirely. This article explains why you should outsource direct mail and the nine benefits you can expect.

Why Outsource Direct Mail?

As a business owner, you have a lot to worry about and a huge responsibility for most tasks – the last thing you want to stress about is your direct mail fulfilment. That’s why outsourcing direct mail is a great investment for your business: it will save your business the time, money and energy needed to complete the fulfilment properly, and puts the whole process in expert hands.

9 Benefits of Outsourced Direct Mail

By outsourcing your direct mail to The Direct Mail Company, you can expect these benefits:

1. Less stress – Outsourcing to a professional mailing house means there’s one less thing to worry about while your campaign is handled end to end.
2. Improved accuracy – A mistake in your direct mail fulfilment could cost your business massively and harm your reputation. Relying on mailing experts to take complete care of your mailshot improves accuracy, so you can relax knowing the process is running smoothly.
3. More cost-effective – Outsourcing your direct mail saves your business money: you get the best, most efficient results without needing to hire an in-house team.
4. Improved productivity – Outsourcing frees up the time you would have spent completing mail fulfilment so it can be allocated elsewhere, and productivity rises because your employees can focus on other jobs.
5. Access to the latest equipment – Outsourcing to a mail house gives you access to the latest printers and mail fulfilment machines without the capital investment.
6. Experts within the industry – You gain access to knowledge and experience that helps you find the best and most cost-effective way to send your direct mail campaign, maximising your ROI.
7. Save time – Outsourcing saves your business time across designing, printing and mailing your campaign.
8. An integrated approach – Everything sits under one roof, and an integrated approach to print, mail and postage brings significant benefits in consistency and speed.
9. Postage discounts – Mail houses offer lower postage costs for UK and international direct mailings, with discounted bulk rates for postcard marketing, letters, packets, parcels and brochures.

How Does Outsourcing Your Direct Mail Work?

Outsourcing to us takes four simple steps – think how much time this saves you to concentrate on your own job:

1. Send us your artwork by PDF.
2. Send your data by Excel or CSV.
3. Approve the digital proofs we send you.
4. We complete the print and postage, delivered on time.

Outsource Direct Mail Campaigns to The Direct Mail Company

The Direct Mail Company is a professional mailing house aiming to offer 5-star customer service, as seen in our Trustpilot reviews. We can manage all your printing and mail requirements, using leading delivery companies Whistl, UKMail, Citipost and Royal Mail to deliver your direct mail campaigns on time. If you would like to outsource your direct mail fulfilment to us – a channel that consistently outperforms email – please call us on 0333 038 3797 or email sales@thedirectmailcompany.co.uk with your enquiry.

Outsourcing Direct Mail: Frequently Asked Questions

Why should I outsource my direct mail?

Outsourcing saves time, money and energy, improves accuracy, boosts productivity, and gives you access to industry experts, the latest equipment and discounted bulk postage – all under one roof.

Is outsourcing direct mail cheaper than doing it in-house?

Yes. You avoid hiring an in-house team and investing in equipment, while benefiting from a mailing house’s efficiency and bulk postage discounts on letters, postcards, packets, parcels and brochures.

What do I need to provide to outsource my direct mail?

Just your artwork as a PDF and your data as an Excel or CSV file. You approve digital proofs, and the mailing house handles print, enclosing and postage.

Who delivers outsourced direct mail campaigns?

We use leading delivery companies Whistl, UKMail, Citipost and Royal Mail to deliver campaigns on time.

How do I start outsourcing my direct mail?

Call The Direct Mail Company on 0333 038 3797 or email sales@thedirectmailcompany.co.uk with your enquiry.