14 Reasons Why You Should Send Direct Mail Campaigns

Why should you send direct mail marketing campaigns? Because direct mail delivers high ROI, precise targeting, personal connection and unmatched engagement – direct marketing is an effective and powerful way to share information about a product or service with prospects, and the fourteen reasons below show why it belongs in your marketing mix.

1. Direct mail has a high return on investment – Physical mail consistently returns more per pound spent than comparable online advertising.
2. Direct marketing is highly targeted – Every campaign can be aimed at a precisely chosen audience rather than broadcast to everyone.
3. It adds a personal touch to your marketing – A physical piece addressed to the recipient feels considered in a way digital messages rarely do.
4. Direct mail stands out – The doormat is far less crowded than the inbox, so your message gets seen.
5. Direct mail is cost-effective – Formats like postcards are inexpensive to produce, and bulk postage keeps sending costs low.
6. You can personalise your mailshot for the recipient – From the salutation to the content and offers, personalisation lifts response rates substantially.
7. Direct mail improves brand awareness – A physical piece in the home keeps your brand in front of the customer long after delivery.
8. It’s easy to monitor and track campaign success – Unique codes, phone numbers and URLs tie every response to the mailing that generated it.
9. A proven history of success – Direct mail campaigns have decades of evidence behind them, and remain fully sendable under GDPR via legitimate interest.
10. People actually read direct mail campaigns – The overwhelming majority of household mail gets opened and read, unlike bulk email.
11. Direct mail is tangible – Recipients can see, touch and keep your message, and they place more trust in what they can hold.
12. Direct mail has the greatest levels of engagement – Physical mail commands attention in a way scrolled-past digital adverts cannot.
13. It supports your other marketing efforts – Mail reinforces campaigns running on email, social, TV and print, multiplying their combined effect.
14. It’s easy to create and execute – Send your artwork and data to a mailing house and the entire campaign is printed, enclosed and posted for you.

Why Is Direct Mail on the Rise?

Since GDPR came into force, mailshot campaigns have become increasingly popular – proof that direct mail is on the rise, with many businesses recognising the benefits of sending targeted direct marketing campaigns that email’s consent rules can no longer match.

Sending a Direct Mail Campaign With The Direct Mail Company

The Direct Mail Company is a professional mailing company specialising in a wide range of printing and mailing solutions for small and large clients in the UK and overseas, while keeping in line with GDPR for secure mailings. Our main aim is to provide an outstanding, hassle-free mail fulfilment service at the best possible price, with bulk postage rates guaranteed to be cheaper than stamps and franking. Looking for a cheaper postage rate than Royal Mail? If your business regularly sends letters or campaigns, you can take advantage of our cheap postage rates – if you currently stamp or frank your mail, we guarantee to be cheaper, making us a great alternative to Royal Mail for letters and parcels. We offer 5-star customer service and do the hard work of getting the mail out – printing, enclosing and cheaper postage – while you focus on your profession. For more information on our direct mail solutions, please call us on 0333 038 3797 or email sales@thedirectmailcompany.co.uk with your request.

Reasons to Send Direct Mail: Frequently Asked Questions

Why should a business send direct mail?

For its high ROI, precise targeting, personal feel, standout presence, tangibility and engagement – plus easy tracking, proven history, brand-building power and how simply a mailing house can execute the whole campaign.

Is direct mail still relevant in a digital world?

Yes – it’s rising. Since GDPR tightened email consent rules, targeted mailshot campaigns have grown increasingly popular, and the uncrowded doormat gives mail more attention than the inbox.

Is direct mail expensive to send?

No. Formats like postcards are cheap to produce, and bulk postage rates through a mailing house are guaranteed cheaper than stamps and franking.

How hard is it to run a direct mail campaign?

Very easy with a mailing house: supply your artwork and data, approve the proofs, and the printing, enclosing and posting are all done for you.

Who can send my direct mail campaign?

The Direct Mail Company handles print, fulfilment and discounted postage for UK and overseas clients. Call 0333 038 3797 or email sales@thedirectmailcompany.co.uk