10 Benefits of Direct Mail Marketing
The ten benefits of direct mail marketing are that it is targeted, personalised, tangible, familiar, versatile, easy to measure, easy to execute, cost-effective, supportive of your other marketing, and backed by a long track record. Together, these are why direct mail continues to outperform digital-only campaigns for so many businesses. Here is each benefit in full.
- Direct mail is targeted – Each campaign can be tailored to a specific audience, from long-time customers to potential new ones.
- The mail can be personalised – Mailings can include the recipient’s name and other personal information, making customers more likely to read your message and follow up by purchasing a product or service.
- Direct mail is tangible – The mail goes directly to customers, who are guaranteed to see and read your message. Because they can physically touch what you’ve sent, they’re more likely to consider it reliable.
- It’s a familiar format – The postal service is one of most countries’ oldest public institutions. Many customers are sceptical of email and other marketing media, but they remain far more receptive to direct mail.
- The mail is versatile – Direct mail comes in many formats, from postcards and brochures to magazines, making it a great strategy for almost any sector.
- Results can be measured without complicated analytics – Tracking the success of a mailing campaign is easy: count the enquiries generated by each mail piece.
- Creating and executing a campaign is easy – Widely available desktop tools let anyone design a mail piece, and web-based direct mail programs allow businesses to design, import mailing lists, and have the campaign printed and sent.
- It is cost-effective – Creating the mailing piece is easy, affordable and relatively economical, especially at bulk postage rates.
- It supports your other marketing – Mailing materials reinforce brand-building across other media, creating a cohesive campaign spanning traditional and digital channels. This raises awareness and reaches the customers who prefer established marketing venues.
- Direct mail has a great track record – The technique has been used so widely for so long that extensive data exists to demonstrate its effectiveness.
Sending Your Direct Mail Campaign With The Direct Mail Company
The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire, specialising in UK and international direct mail fulfilment. Outsourcing your printing and mail requirements to us means a hassle-free, stress-free service covering every printing and mailing need – and we can secure you the cheapest bulk postage rates in the industry, with our postage rates guaranteed to be cheaper than stamps, franking and Mailmark franking. Using DSA providers Whistl, UKMail and Citipost, we access the industry’s cheapest postage rates, while Royal Mail always delivers the final mile of your mailing – making us a great alternative to Royal Mail for letters. Outsourcing to a specialist also ensures everything meets Royal Mail standards, so there are no extra last-minute costs. To outsource your direct mail requirements or for more information, call us on 0333 038 3797 or email sales@thedirectmailcompany.co.uk with your request.
Benefits of Direct Mail: Frequently Asked Questions
What are the main benefits of direct mail marketing?
Direct mail is targeted, personalisable, tangible, familiar, versatile across formats, easy to measure and execute, cost-effective, supportive of multi-channel campaigns, and proven by decades of effectiveness data.
Why is tangibility an advantage?
A physical mailing is guaranteed to be seen, can be touched and kept, and feels more reliable to recipients than a message on a screen.
Is direct mail hard to measure?
No. Unlike channels requiring complicated analytics, you can measure a mailing simply by counting the enquiries each piece generates – or add trackable numbers, URLs and QR codes for more detail.
What formats can direct mail take?
Postcards, letters, brochures, magazines and more – the versatility means there’s a format suited to almost any sector and budget.
Why outsource direct mail to a mailing house?
A specialist handles print, enclosing and postage to Royal Mail standards with no last-minute costs, and secures bulk postage rates guaranteed cheaper than stamps, franking and Mailmark.
How do I get started with The Direct Mail Company?
Call 0333 038 3797 or email sales@thedirectmailcompany.co.uk with your requirements.
