What Are the Benefits of Using a Professional Mailing House?
A professional mailing house is your one-stop shop for all printing and mailing needs, and outsourcing to one saves your business time and money, unlocks lower bulk postage rates, and puts industry experts in charge of your campaigns – with flexible contracts and everything integrated under one roof. This article tells you everything you need to know about using a professional mailing house, and why businesses of all sizes should try outsourcing to one.
| Benefit | Why It Matters |
|---|---|
| 1. More time-effective | Preparation, print and packaging are handled by specialists, not your staff |
| 2. Lower bulk postage rates | Discounted UK and international rates across every mail format |
| 3. More cost-effective | One fee replaces salaries, benefits and equipment for an in-house team |
| 4. Experts in the industry | Faster production and tips learned across many clients’ campaigns |
| 5. Flexible contracts | Use the services only when you need them |
| 6. An integrated approach | Print, mail and postage under one roof |
What Is a Professional Mailing House?
A mailing house is often described as a one-stop shop because it looks after print, mail and postage-related services, allowing businesses to take advantage of fully outsourced solutions. Professional mailing houses offer services such as personalised mail and transactional direct mail, along with various printing finishes.
The 6 Benefits of Using a Professional Mailing House
1. More Time-Effective
The most important benefit is time. Outsourcing to a mailing house is more time-effective, particularly for larger businesses: preparing, printing and packaging your direct mail is time-consuming, and as every good business owner knows, time is money. If you plan on producing your direct mail in-house, you need staff – possibly recruiting and training more – whereas a mailing house already employs individuals with the knowledge and expertise to handle your marketing campaign efficiently.
2. Lower Bulk Postage Rates
Mail houses generally offer lower postage costs for UK and international direct mail. Using a professional mailing house brings discounted rates for direct mail, packets, parcels, catalogues, leaflets and brochures – there are many benefits to bulk postage rates, and whether you need the best bulk postage rates for a one-off job or regular daily mailings, outsourcing is the most cost-effective route.
3. More Cost-Effective
Outsourcing to a mailing house is the most cost-effective solution. Producing mail in-house means hiring staff, paying salaries and providing employee benefits; outsourcing means paying a fee only for the services you require.
4. Experts in the Industry
Your direct mail campaign is produced faster when created by people who specialise in the industry. The employees of a professional mailing house all have expert knowledge of the mailing sector, so they can find the best rates and services to save you money – and a good mailing house will improve your campaigns with helpful tips picked up from working on other companies’ campaigns.
5. Flexible Contracts
Professional mailing houses usually offer flexible contracts, meaning you can use their services only when you need them, without long-term commitment.
6. An Integrated Approach
Outsourcing brings all your requirements together under one roof. An integrated approach to print, mail and postage brings significant benefits in consistency, speed and accountability – one supplier, one point of contact, one seamless process.
The Direct Mail Company: A Professional Mailing House
Contact The Direct Mail Company if you are struggling to keep up with mailing tasks in-house or simply looking for a more cost-effective solution. We are experts in advertising and transactional mail, offer full printing services, and provide bulk postage discounts. It doesn’t matter whether your business is a small start-up or a large corporation – we can take on your work and meet your requirements. For orders over 500 items, simply send your data in Excel and your artwork as a PDF, and we do the rest with 5-star service. To contact us for a free quotation or to discuss how we can fulfil your mailing, call us on 0333 038 3797 or email sales@thedirectmailcompany.co.uk
Professional Mailing Houses: Frequently Asked Questions
What does a professional mailing house do?
A mailing house handles print, mail and postage as one outsourced service, including personalised mail, transactional mail and a range of printing finishes.
Is it cheaper to use a mailing house than mail in-house?
Yes. In-house mailing requires staff, salaries, benefits and equipment, while a mailing house charges a fee only for the services you use – and adds discounted bulk postage on top.
Do I have to commit to a long contract with a mailing house?
No. Professional mailing houses usually offer flexible contracts, so you can use their services for a one-off campaign or regular daily mailings as needed.
What is the minimum order to use The Direct Mail Company?
Orders over 500 items: send your data in Excel and artwork as a PDF, and we handle the print, enclosing and postage.
How do mailing houses get cheaper postage?
Through discounted bulk rates across direct mail, packets, parcels, catalogues, leaflets and brochures for both UK and international mailings – savings individual businesses can’t access alone.
How do I get a quote from a mailing house?
Call The Direct Mail Company on 0333 038 3797 or email sales@thedirectmailcompany.co.uk for a free quotation.
