10 Benefits of Sending a Mailshot
What is a mailshot, and how can sending one benefit your business? A mailshot is a way for businesses to contact a large group of customers and prospects through the post – a letter, postcard or flyer, for example – to sell goods and services or notify recipients of an upcoming event. Mailshots have been used for many years to reach customers easily and affordably, and this article highlights the ten benefits of sending a mailshot for your business.
The 10 Benefits of Sending a Mailshot
Here are The Direct Mail Company’s ten benefits of sending a mailshot:
- Cost-effective – Postcards and letters are inexpensive to produce, and bulk postage keeps the sending cost low.
- Highly targeted – A mailshot goes precisely to the customers and prospects you choose, not to everyone.
- An integrated marketing approach – Mailshots reinforce your email, social and advertising activity, multiplying the combined effect.
- Easy to monitor and track – Unique codes, numbers and URLs tie every response to the mailing, so the success of a campaign is simple to measure.
- Personalise it for the recipient – From the salutation to tailored offers, personalisation makes each recipient feel individually addressed – and lifts response rates substantially.
- Mailshot campaigns have a higher ROI – Physical mail consistently returns more per pound than comparable digital advertising.
- A proven history of success – Businesses have relied on mailshots for decades, with the evidence to show they work.
- Raise brand awareness – A physical piece in the home keeps your brand in front of the customer well beyond the day it arrives.
- Support your other marketing efforts – A mailshot lands your message with the customers who prefer established channels, catching those your digital campaigns miss.
- Easy to create and execute – Supply your artwork and data to a mailing house and the entire campaign is printed, enclosed and posted for you.
Why Choose to Send a Mailshot?
Since GDPR came into force, mailshots have become increasingly popular with businesses – proof that direct mail is on the rise again, with many organisations recognising the benefits of sending targeted mailshot campaigns that email’s consent rules can’t match.
Send Your Direct Mailshot With The Direct Mail Company
The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire, providing a wide range of mail fulfilment services to small and large clients across the country. We have heavily invested in the latest printers and enclosing machines while keeping in line with GDPR for secure mailings. Many clients use us to save money on postage when sending their mailshot campaigns: because we send millions of mailings per year, we pass those savings on through our great bulk postage rates, using DSA providers and Royal Mail to deliver your mailshots with the best value for money and no compromise on quality. For more information on our mailshot campaigns, please call us on 0333 038 3797 or email sales@thedirectmailcompany.co.uk with your request.
Mailshot Benefits: Frequently Asked Questions
What is a mailshot?
A mailshot is a posted marketing communication – a letter, postcard or flyer – sent to a large group of customers and prospects to sell goods and services or announce an event.
Why send a mailshot instead of an email blast?
A mailshot is tangible, stands out on an uncrowded doormat, doesn’t need the opt-in consent email requires under GDPR, and delivers a higher ROI per recipient.
Are mailshots expensive?
No – they’ve been used for years precisely because they reach customers affordably, and bulk postage rates through a mailing house cut the biggest cost further.
How do I measure a mailshot’s success?
Include unique codes, phone numbers or URLs on the piece so every enquiry and sale can be traced back to the campaign.
Who can send my mailshot for me?
The Direct Mail Company prints, encloses and posts mailshots from its Wakefield mailing house with discounted bulk postage. Call 0333 038 3797 or email sales@thedirectmailcompany.co.uk
