What is a mail house? Here is everything you need to know about UK mailing houses
You may have heard the term “mailing house” mentioned before, but do you know what a mailing house is?
This article will tell you everything you need to know about a mailing house and how it can benefit your business by using a mail house for direct mail marketing.
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We are one of the leading mail houses in the UK, so we are very familiar with the direct marketing industry.
What Is A Mail House? (Definition)
A mailing house is a company that prepares and organises large-scale dispatch of letters, packets and parcels for Royal Mail to deliver.
The English Oxford Dictionary defines a ‘Mailing House’ as this:
- A company which arranges the large-scale dispatch of mail on behalf of other organisations.
Not only will a good mail house like ours prepare the mail, but they will also offer printing, data management and bulk postage rates for clients.
What Does a UK Mailing House Do?
As stated above, a mail house prepares and organises mailings to be dispatched on a large scale. However, other direct mail fulfilment services they offer include:
Are mailing houses more economical than doing mail myself?
Outsourcing to a professional mail house will bring many benefits to your business unless you have the right equipment, which is expensive.
Below are the top benefits of outsourcing to a professional mail house:
- More time-effective
- You can save your business money.
- Flexible contracts
- Experts in the industry
- Benefits of an integrated approach
- Improvements inaccuracy
- UK and International mailings
If you currently complete your direct mail fulfilment in-house, you’ll know that preparing, printing, and packaging your mailshot is time-consuming.
That’s why outsourcing to a mail house will save your business time.
Coming to The Direct Mail Company means your business will benefit from an integrated approach; we can provide your business with a discount for printing, mailing, and bulk postage.
Who uses Mailing Houses and Mailing Companies?
Organisations and businesses usually use mailing houses. However, some individuals also carry out mail shots.
This distinction is important because it directly relates to the reason their mailing services are used.
Mail houses are often approached by an employee of an organisation when they recognise that they require additional capacity, knowledge, specialist printing, fulfilment machinery or access to other logistical processes.
They also need to know that their budgets, structure and authorisations do not allow them to provide these services internally.
Marketing Agencies
Marketing agencies are experts in their own fields.
Marketing agencies are specialists in their own right. As such, they make it a conscious decision to remain within their domain of expertise and outsource direct mail services to Mailing Houses regularly as a partner or as needed by their clients.
Heads of Marketing, CMOs and Marketing Directors
Marketing Directors Heads of Marketing and Chief Marketing Officers often outsource direct mail services to a mailing house to save time and avoid getting authorisation for any internal structural changes, such as the installation of technology or the employment of new staff.
Team Marketing Internal
Internal Marketing Teams often feel overwhelmed and like they are more marketers than creators.
They can increase their workload by hiring a mailing house they trust and who can be trusted. Quality Mailing Houses are more like an extension of the marketing team.
They do the heavy lifting and allow marketing staff to focus on their goals rather than filling out envelopes or doing the design work.
Business owners/managing directors
Business owners and managers must have a passion for succeeding. The wisest of them realise they can’t micro-manage everything.
They don’t want to and can’t.
They employ Mailing Houses specialists as consultants, just like marketing agencies. This ensures they have the knowledge and expertise to achieve their goals.
UK Mailing houses – How do they work?
When sending direct marketing campaigns or even transactional mail, we make it as simple as possible for our clients.
Our print and mailing services are perfect for mail campaigns to promote your products or services, invoice mailing solutions, and other transactional mail pieces.
It is as simple as you providing us with your data in Excel or as a CSV file, along with your artwork for the letter or postcard by PDF. We then mail merge the data onto the print and process the mail.
If you opt for an A4 letter that is folded and enclosed into a C5 envelope, this would be a simple mailing for us as we can enclose at 4,000 per hour.
We can provide standard letters, large letters and magazine paper wrap mailings – pretty much anything you can post; we can fulfil.
A mailing house differs from a door drop company as we use personalised direct mail services instead of unaddressed mail that you would blanket drop 10,000 homes in Manchester.
We can provide a range of design services for your mail and marketing campaign with our in-house designers. Also, we provide what is the best customer service in the UK mail industry. Please have a look at our trust pilot reviews to see for yourself.
What direct mailing house should you use?
The Direct Mail Company is professional, providing direct mail fulfilment services to clients across the UK.
We consider ourselves your one-stop shop for all your printing and mail needs.
Our mail fulfilment services include bespoke data processing, personalisation, printing services, mail enclosing and bulk postage rates.
We use leading delivery companies Whistl, UKMail, Citipost and Royal Mail to deliver your mail on time.
If you would like to contact us for a free quotation or to discuss how we can help with your direct mail fulfilment, please call us at 0330 818 2404 or email sales@thedirectmailcompany.co.uk
