Solidor Trade Mailer: A Bespoke Double Gatefold Direct Mail Case Study
Solidor is a large UK door manufacturer specialising in fantastic-looking composite doors for homes and businesses, and The Direct Mail Company produced a bespoke mailer for them – an edgy double gatefold, square-folded leaflet promoting their new door ranges to the trade. We completed the entire direct mail fulfilment from nothing more than client-supplied artwork and data, and the campaign exceeded its targets for welcoming new trade clients.
| Project Details | Specification |
|---|---|
| Client | Solidor – UK composite door manufacturer |
| Objective | Drive trade customers to enquire and become Solidor retailers |
| Format | Bespoke double gatefold, square-folded leaflet – 590mm long unfolded |
| 170gsm silk from a print-ready PDF | |
| Personalisation | Name and address inkjetted onto each flyer |
| Finishing | Small perforated disk seal to keep the leaflet closed in the post |
| Delivery | Royal Mail, delivered in 2 days – on time, as promised |
The Job Background
Solidor wanted to grow its retail network by putting its new door ranges directly in front of trade customers, with the aim of driving enquiries that convert into new Solidor retailers. A bespoke, premium physical mailer was chosen to reflect the quality of the product itself – a composite door range deserves better than a standard flyer.
The Fulfilment Process
The client supplied a print-ready PDF of the double gatefold leaflet along with their mailing data, and we handled everything else:
- Once the job was confirmed, we printed the leaflet on 170gsm silk.
- We inkjetted the personalisation – each recipient’s name and address – onto every flyer.
- Each leaflet received a small perforated disk seal, so the gatefold could not come open during the postal process.
- We handed the flyers to Royal Mail, and they were delivered within 2 days – on time and as promised.
The Outcome
We offered substantial discounts on bulk postage rates, so there were big savings from the start – and The Direct Mail Company delivered a bespoke print job measuring 590mm long when unfolded, a format few mailers can match. The campaign was a success: Solidor’s targets for welcoming new trade clients were exceeded, and the mailing was very well received.
Bespoke Trade Mailers: Frequently Asked Questions
What is a double gatefold mailer?
A double gatefold folds inward from both sides like a pair of gates, opening to reveal a wide panoramic spread – Solidor’s measured 590mm long unfolded – making it ideal for showcasing product ranges.
How is a gatefold leaflet kept closed in the post?
With a small perforated disk seal: it holds the folds shut through the postal process, and the recipient simply breaks the perforation to open the mailer.
Can mailers be personalised after printing?
Yes. Each Solidor flyer had the recipient’s name and address inkjetted onto it after printing, combining a premium litho-printed piece with individual personalisation.
What do I need to supply for a bespoke mailer?
Just a print-ready PDF of your artwork and your mailing data – we handle the print, personalisation, finishing and postage.
Who can produce a bespoke trade mailing for my business?
If you are looking for a direct mail company to send transactional or advertising mail, or want to save on bulk postage, please give us a call on 0333 038 3797 or email sales@thedirectmailcompany.co.uk
