Sending the perfect mailshot doesn’t have to involve big budgets or large numbers, but it will involve planning and a little bit of imagination.
Your mailshots need to maximise responses to ensure you get a great return on your investment.
Mailshots come in all different shapes and sizes, from catching attention to clearly communicating your offer and what to do next.
We’ve put together five great tips to help make your next campaign as effective as possible.
Set Targets
Results will determine if you have created an effective direct mail campaign which is why you want to set targets before.
Firstly, you need to decide what you want to achieve. Most businesses target sales, but others look to generate leads or build an active marketing database.
The targets you set will be used to measure the campaign’s success.
For example, if you want to achieve a certain amount of sales, you can use this to determine the ROI of your direct mail campaign and see how this spend compares with alternative marketing spending.
Use Good Quality Data
You will need a database for the campaign, and the quality of this data will impact how efficient your campaign is. I want you to know that ensuring the data you use is the best for direct mail is often overlooked.
Still, The Direct Mail Company offers bespoke data processing services by cleansing your data and maximising ROI by filtering out poor data.
Removing all the poor data from your records ensures that you are not wasting postage as well as affecting your response rate. You may need to source data to help build an active mailing list of genuinely interested potential buyers.
Creative Design
A direct mail campaign is an ideal opportunity to show off the creative side of your business. Everything from the envelope used to the ‘look and feel of the whole campaign. It’s a great opportunity to build a brand and develop a connection with your target audience.
Here at the Direct Mail Company, with our experience and expertise, we can craft the perfect mailshot for your business and also offer advice to ensure the campaign is successful.
Contain A Simple Offer
A mailshot is not just about posting existing brochures or leaflets; it needs a clear offer that cannot simply be refused.
The message must be consistent throughout the mailer, giving the recipient a reason to act now. The campaign will only succeed if it has a clear offer.
Please make sure your offer is in a tone and language that your target audience will understand and respond to as soon as possible.
Track The Campaign
Putting appropriate tracking methods in place would be necessary to measure the direct mail campaign’s success. Therefore, some tracking must be incorporated into the campaign—for example, a unique code, telephone number or personal URL. Test the tracking before sending out any material, and make sure you regularly review the response.
The Perfect Mailshot from The Direct Mail Company
At the Direct Mail Company, we can craft the ideal mailshot for your business that looks visually pleasing and engages with your audience.
We aim to provide you with stress-free direct mail, allowing us to take control of your direct mail so that you can have confidence in a seamless service, with your mail printed, enclosed and delivered on time. Every time.
