You’ve probably heard a lot about the approaching General Data Protection Regulation (GDPR), and many businesses are wondering what it could mean for the future of their direct mail campaigns.
Your business might be frantically preparing for the regulation to ensure your customer database and marketing activities conform to the new data laws.
What Does GDPR Mean For Direct Mail Campaigns?
This article will tell you everything you need to know about the forthcoming General Data Protection Regulation and what GDPR means for your future direct mail campaigns.
What Does GDPR Mean?
Firstly, let’s look at GDPR; it stands for General Data Protection Regulations and will come into play on 25th May 2018.
It is a regulation brought in to strengthen and unify data protection for all individuals within the European Union.
Essentially, GDPR will alter how businesses do business and change how they manage, protect and administrate data.
How Will GDPR Affect Direct Mail Campaigns?
The GDPR challenges how data is collected and used. Consumers now have the right to control their own personal data. The law outlines that a piece of mail must be in the customer’s and company’s legitimate interest.
This means you can still carry on sending direct mail campaigns.
Getting people’s permission to send them mail is not required unless they have requested to be removed from marketing communications.
With the new regulation, you still need to make it easy for customers to opt out of marketing and mailing lists. You also need to be honest about how you plan to use their data in mail fulfilment and comply with GDPR.
The regulation comes into place on 25th May 2018, and although it is still a couple of months away, it has been recommended that you use this time wisely and start preparing your business for the new regulation.
The Direct Mail Company A Professional Mailing House
The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire.
We consider ourselves your one-stop shop for all your printing and mailing needs.
Our direct mail services include; bespoke data processing, personalisation, printing solutions, mail enclosing and bulk postage rates.
We can offer you much lower postage costs than standard and franked bulk mail by sorting your mailings before it reaches Royal Mail to distribute.
We take quality and customer service very seriously, allowing us to deliver a stress-free direct mail service for all your print and mail fulfilment requirements.
The Direct Mail Company always follows GDPR regulations and protects customers’ data.
For more information on our services, please contact us at 0808 2533 916 or email sales@thedirectmailcompany.co.uk with your enquiry.
