How to run a direct mail campaign?
Direct mail campaigns are becoming increasingly popular since the GDPR began in May 2018, proving that direct mail is on the rise again, with many organisations recognising the benefits of sending targeted direct mailshots.
This article shows you how to run a direct mail campaign.
How To Run A Direct Mail Campaign
A direct mail campaign can bring a healthy ROI for many small businesses. Keep reading to find out how to run a direct mail campaign:
- Set Targets & Objectives For The Campaign -Before diving straight into planning your direct mail campaign, think about what you want to achieve. For example, if your campaign is to increase sales of a new product, you’re going to want to tailor your campaign with this in mind to ensure the message is clear to the recipient.
- Create A Mailing List – Based on the targets and objectives look at your existing database and think about which customers will be best to send the campaign to that are likely to help you achieve your objectives; these will be who you send the campaign to. I’d like to point out that targeting your message to those most likely to respond will avoid wastage and increase response rates.
- Design Your Mail Shot – When designing your mailshot, think about what you want it to achieve. Do you want to send letters, postcards, flyers or brochures to your mailing list to increase sales? Postcard marketing is a smart strategy to promote your business, product, service or event. Could you ensure the design of your mailshot catches the recipients’ attention as soon as it goes through their letterbox?
- Write A Clear Message – Make sure the message is clear, simple and to the point. You don’t want to confuse your recipients with unnecessary content. So that you know, the offer needs to be clear to the recipient.
- Include a Powerful Call-to-Action – The main purpose of most direct mail campaigns is to get the recipient to take action. Include a powerful call to action in your campaign to ensure your recipients will take you up on your offer.
- When’s Best To Send Your Campaign – What day of the week is best to send out direct mail? You’ve invested a lot of money in your direct mail campaign you don’t want to send it out on any random day. You want to ensure the campaign lands on a day when recipients are more likely to respond. The best days to send your campaign are Tuesday, Wednesday and Thursday.
- Track The Success Of Your Campaign – It’s a good idea to measure and analyse the campaign’s results to track its success. By tracking its success, you can see how close you were to the original targets and objectives.
How To Run A Direct Mail Campaign With The Direct Mail Company
The Direct Mail Company is a professional company that aims to offer a 5* service throughout.
We consider ourselves your one-stop shop for all your printing and mail needs.
Our direct mail fulfilment services include; bespoke data processing, personalisation, printing solutions, mail enclosing and bulk postage rates.
We can offer you much lower costs than standard and franked bulk mail by sorting your mailings before it reaches Royal Mail to distribute.
We take quality and customer service very seriously, allowing us to deliver a stress-free direct mail service for all your printing and mailing requirements.
For more information on our services, please contact us at 0808 2533 916 or email sales@thedirectmailcompany.co.uk with your enquiry.
